Markets

Government and HUBZone

You're building a subcontracting plan and need a HUBZone-certified label source that can actually run the work. Liberty Labels is an SBA HUBZone certified small business, independently owned since 1969, manufacturing labels and tags on our own floor in Fort Scott, Kansas. We make durable asset and property tags, GS1-compliant barcoding and serialization, RFID conformant with GS1 standards, and DOT, GHS, and BS 5609 constructions.

The thing that separates us from the certified resellers filing under the same NAICS: the labels come off our press, our inspection line, and our shipping dock. Not a broker's.

Independently owned since 1969No minimum order quantityCustomer retention approaching 100%
Flexographic press printing serialised industrial asset tags in-house
1969
Independently owned since 1969, with no private equity firm changing the answer you get.
150+ yrs
Cumulative label industry experience across materials, adhesives, and press decisions.
No MOQ
Run a pilot at real production quality instead of guessing at volume.
~100%
Customer retention approaching 100 percent among active accounts.
Federal capability

What Liberty makes for federal and defense supply

Federal buyers don't specify labels in the abstract. They specify tags that have to stay legible on staging equipment through repeated freeze-thaw cycles, extended content labels that hold a small chemical panel, RFID inlays encoded to a retailer or DoD mandate, and pressure-sensitive labels that survive the environment the end item actually lives in. Here's what Liberty supplies for federal programs:

  • Durable asset and property tags for equipment, tooling, and outdoor-mounted assets
  • GS1-compliant barcoding, variable data, and serialization
  • RFID labels with encoding conformant with GS1 standards
  • Compliance-oriented constructions for DOT, GHS, and BS 5609
  • Cold-temperature and cryogenic pressure-sensitive labels
  • Extended content and booklet labels for regulated product panels
  • Thermal transfer, direct thermal, and thermal transfer ribbons
  • Four-color CMYK with up to four spot colors, plus spot-color matching
  • Anti-tamper and security constructions, and hang, asset, and safety tags

Prepress, flexographic printing, finishing, and inspection are in-house. When a specification changes mid-program, you're talking to the people running the press, not a customer-service tier.

Durable tags

Durable tags built for the environment the asset actually lives in

The most common failure mode on federal tag work isn't the print. It's the substrate spec inherited from a program written for a different environment. The drawing says paper because the last program used paper, the tag now rides outdoors on staging equipment through a Kansas winter, and by month four the edges are lifting and the barcode won't scan.

Before we quote, we ask three questions. Where does the tag live, and for how long?

What cleaning or fluids does it see? And what has to still be readable, the human characters, the 2D matrix, or both?

Polyester and polypropylene versus paper

Paper is the right answer for indoor cartoning, short-lifecycle inventory, and pick-line labels that get scanned once and thrown away. It's the wrong answer for anything that lives outdoors, sees solvents, or has to hold a barcode past a few months of handling. On outdoor asset tags we default to polyester or polypropylene, and on cold-storage tags we specify a cold-flex film that won't crack when it's pulled off a freezer rack at minus 20. Synthetic paper sits in between when the customer wants the feel of paper with better tear and moisture resistance.

Adhesive families matched to the environment

Cryogenic for tags going into biobank or cold-chain storage. All-temperature for the tag that swings a hundred degrees between January staging and July shop floor. Permanent for the tag that has to stay for the life of the asset. Removable and wash-off for reusable containers that cycle through a wash bay. Repositionable for the artwork approval flow before you commit. The choice matters more than the facestock most of the time; a great label on the wrong adhesive fails first at the edge.

Thermal transfer, direct thermal, and when a coating is worth it

Thermal transfer with a resin ribbon on a polyester facestock is the workhorse for durable serialized tags and asset labels that have to survive years of scanning. Direct thermal is faster and cheaper for short-lifecycle labels indoors, but it fades under UV and heat, so it doesn't belong on an outdoor asset. UV coating or overlaminate is barcode-survival insurance: when you know the tag gets scanned monthly across a long service program, the coating pays for itself the first time you avoid a rescan-and-rework cycle. When it doesn't, don't spend the money.

Serialization

Serialization, variable data, and reorder consistency across a multi-year program

Year one on a federal contract, most suppliers get right. Year three is where they drift.

The reason is boring: artwork gets rebuilt from scratch on the next reorder because nobody kept the original files, the color shifts a few points because the last press operator eyeballed it, and the barcode symbology quietly changes because the variable-data field grew. Liberty's quality system is rooted in the principles of ISO 9001 and cGMP-style process control: documented procedures, supplier qualification, in-process and final inspection for print accuracy, color, material conformance, adhesion, die-cut, and readability, lot-level traceability with retained records and samples, and structured corrective and preventive action. Reorders pull from the retained specifications and physical samples on file, so the third delivery matches the first.

RFID encoding conforms to GS1 standards. Variable data and serialization are inspected before the roll ships. This is unglamorous infrastructure, and it's the reason customer retention among active accounts approaches 100 percent.

Case in point

The material substitution that saved a federal customer 33 percent

A federal agency put out a durable-tag RFQ. The specification called out a specific branded material and cited extreme-durability requirements: temperature swing, weather exposure, outdoor mounting. Our first pass through the drawing surfaced the same pattern we see on most federal tag work.

The spec had been inherited. The brand name in the callout wasn't the only material that met the durability requirement; it was just the material the last engineer had specified.

We proposed an alternative that met every performance line in the requirement at 33 percent lower cost. The product owner accepted the substitution after some back-and-forth on the technical detail, and we were awarded the contract. It remains Liberty's largest federal contract to date.

The lesson isn't that Liberty is cheaper. The lesson is that material substitution on federal tag work is almost always available if a supplier reads the durability requirement instead of the brand name, and most vendors won't do the review because it takes time and adds no revenue if the customer sticks with the incumbent spec. We do it because the customer keeps calling back.

Palletised cartons with printed shipping labels being loaded at a dock
HUBZone stability

Independent ownership since 1969 is a stability signal your subcontracting plan can rely on

HUBZone eligibility isn't just a badge; it's location-anchored. The principal office sits in a HUBZone. The 35 percent employee residency threshold has to hold continually.

Continuing eligibility is governed by 13 CFR Part 126, and recertification isn't a one-time event. That structure rewards operators who stay put and hire locally, and it structurally punishes operators who relocate, consolidate plants, or churn workforce through acquisition integration.

Liberty has been in Fort Scott, Kansas since 2004 and independently owned since 1969. Recent growth has added manufacturing jobs in Fort Scott and Bourbon County.

That matters to your subcontracting plan because the credential has to be current in year three of the contract, not just at award. A small-business liaison who's had a HUBZone sub decertify mid-performance already knows why.

Scope of supply

What Liberty supplies and what your quality team certifies

We produce labels and tags built to GS1, DOT, GHS, and BS 5609 requirements. Substrate durability, adhesive permanence, barcode readability, serialization accuracy.

The contractor owns the compliance determination for the end item, in your quality system, against your test plan. We'll send physical samples on request so your team can put the construction through whatever verification you need before it goes on the drawing.

Durable serialised equipment asset tag mounted on outdoor equipment
Common questions

Questions procurement asks before adding Liberty to an approved-vendor list

Are you a HUBZone certified manufacturer?

Yes. Liberty Labels is an SBA HUBZone certified small business, manufacturing in Fort Scott, Kansas. Certification status can be verified in the SBA's Dynamic Small Business Search. Documentation is available on request for your vendor file.

How does your HUBZone status support our supplier-diversity requirements?

Awards to a HUBZone-certified supplier can count toward a prime's subcontracting-plan credit under FAR 52.219-9 and toward agency HUBZone goals under FAR Subpart 19.7. The specific application depends on your contract and your subcontracting plan.

Do you produce in the United States?

Yes. Liberty produces in Fort Scott, Kansas, with prepress, flexographic printing, finishing, and inspection in-house.

Can you support serialized and asset-tag labeling for government equipment?

Yes. Variable data, GS1-compliant barcoding, serialization, and RFID encoding conformant with GS1 standards, on facestocks and adhesives specified to the environment the tag has to survive.

Can you handle a rush requirement on a contract deadline?

Rush capacity is real, and we regularly accommodate rush requests. The clearest example we can point to: millions of labels went out on a two-day production window to keep a customer's line from going down. We won't frame that as a standard turnaround, because it isn't. On lead time, the honest answer is that we rarely lose work because of a deadline.

Can you speak to your experience with large enterprise accounts?

Long-tenured relationships across food and beverage, industrial, healthcare and life sciences, and outdoor retail. Customer retention among active accounts approaches 100 percent.

Send the artwork and the environment, and we'll take it from there

The fastest quote comes when you tell us where the label rides before the drawing arrives. Send the artwork or a photo of the incumbent tag, the environment the tag has to survive, the NAICS on the requirement, and whether the timeline is standard or rush. We'll come back with the construction, the alternatives worth considering, and a physical sample if the application warrants one.

Independent, SBA HUBZone-certified, and manufacturing on our own floor in Fort Scott. Request a quote or contact us to open a conversation.

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